SearchRev will be speaking at Search Engine Strategies, San Jose,

Thursday, August 21st, 11.30am - 12.30pm

Eduardo Llach, Chief Marketing Officer & Co-Founder, SearchRev and David Roth, Director of Search Marketing, Yahoo!, will present ‘Creating a Cohesive Search Strategy Across Multiple Business Units’ , going into specific detail on how SEM campaigns can be cost-effective and deliver the highest ROI.

Presentation topics include:

• How Yahoo! defines, measures, and manages online marketing success across a variety of online business models.
   
• Strategies for defining and leveraging life-time value metrics to drive standardization and results across a broad scope of marketing challenges
   
• Search strategies and campaign optimization techniques brands like Yahoo! use to meet their online marketing objectives.