SearchRev’s patent-pending technology discovers which targeting combinations provide the best results. Unlike traditional keyword bidding approaches, SearchRev’s multi-variable targeting technology determines the real value of each click. Each keyword is combined with multiple targeting variables such as Geographic Location, Day of Week, Time of Day, and the website on which the click occured. SearchRev’s self-learning algorithm optimizes towards the highest value combination, dynamically shifting ad budgets towards the most profitable clicks.
All traditional approaches have one thing in common: they all focus on bidding at the keyword level. This means that a single bid is placed for each keyword. |